What's so unique about a uber clone? Turns out, a lot. Trucke is a student owned College Station start-up trying to get into the gig economy by bringing together Students who move to a new house and truck owners who can help them.

In essence, Trucke wants to prevent moving from looking a lot like this

The founders of trucke wanted to enable students in the college station community to move without using expensive services like uhaul. They started with a trial run of their service this past summer and got a lot of positive feedback and inputs from the community. I worked with the founders to distill this customer data and suggest how to merge their business process with the uber model. The founders came up with 3 pricing tiers based on their experience

The difficulty of the business model that their competitors faced was that there were too many steps which irritated the customer. Therefore, I had to reduce the steps taken to confirm a booking and make sure they meet insurance and other regulatory obligations. They also needed to let their drivers know about the items that they would be moving to help them decide if their trucks would be able to handle them. The final design factored all these constraints. The founders also wanted to let their branding shine through the design with a light maroon and gray which indicated ties to Texas A&M university without infringing on their branding